VICTORIA GREENWALD
Soul-driven, data-informed, values-first writer and strategist.
Helping people and brands say what they’re trying to say, in the way their people most need to hear it.
Voted most likely to say, “let’s nuance that,” in nearly every conversation.
Work Experience
5+ years of crafting digital experiences through writing & design, grounded in emotional reality, psychology, and data.
Founder & Lead Strategist
Awake and Seek
Director of Digital Discipleship
Wheaton Bible Church
Editorial Assistant
The Everygirl Media Group
FOUNDER & LEAD STRATEGIST
Awake & Seek | 2020–Present
RESPONSIBILITIES
Crafted creative brand solutions for 50+ small businesses including complete brand strategy and messaging, visual identity development, cross-platform marketing strategies, and website design and development.
Conducts in-depth interviews with brand leaders and incorporates industry and client research, along with branding best practices, to create heart-centered and industry-shifting strategy and messaging.
Created brand strategy and marketing assets across a wide variety of industries including: Nonprofits, motorsports, luxury hardware, personal brands, and mental health.
Manages daily operations including client communication and project management with multiple team members.
Design and develops custom Squarespace websites prioritizing client usability and design excellence.
DIRECTOR of DIGITAL
DISCIPLESHIP
Wheaton Bible Church
2019–2022
RESPONSIBILITIES
Created digital marketing strategy for church events and online shepherding across multiple social media and web platforms, in conjunction with church-wide communication strategy.
Promote community-driven engagement in a variety of events and content across multiple brand iterations (3 campuses with unique personalities under the 1 church umbrella)
Educates and empowers other departments in digital communication strategies with regular management and presentations across a variety of media topics, including strategy, content creation, and systems.
Developed strategy and project managed 6-month website redesign and continued to manage website content updates, bug fixes, and enhancements.
EDITORIAL ASSISTANT
The Everygirl Media Group
2018-2019
RESPONSIBILITIES
Produced regular articles from pitching to writing to editing and publishing, on lifestyle, fashion, productivity, career advancement, habit formation, and mental and physical health for an audience of 1.5MM monthly readers, seamlessly integrating sales content when applicable.
Edited motherhood vertical by connecting with freelancers, copy editing articles, optimizing for SEO and A.P. style guidelines, and publishing work in WordPress, in addition to writing original pieces.
Strategized Facebook, Twitter, and Pinterest campaigns, increasing organic Facebook reach by 430% and Pinterest to 1.1MM monthly impressions.
BA Psychology Wheaton College (IL)
Minors in Journalism, Creative Writing
2018 | Magna cum laude
Additional: Associate Editor at the Record;
Chair of Discipleship Ministries
Brand Strategy Certification Carli Anna, 2021
Coaching Certification
Go and Tell Gals, 2021
Additional Education
Education
Skills
Writing
Brand Strategy
Squarespace
Project Management
Social Media
CSS & JavaScript
Graphic Design
SEO
Specific Tools You Might Care About That I Use Regularly
Microsoft Office
Google Suite
Adobe Suite
ClickUp (also familiar with Asana and Monday; adaptable to other Project Management)
Slack
HoneyBook (familiar with many other CRMs)
Social Media (Instagram, Facebook, Pinterest, LinkedIn)
Zoom